Knowledge Bank


Culture is brand, Brand is culture

Landor & Fitch

Brand and culture must be an interconnected strategy that serves as an inspiring purpose and call to action for your employees and future talent.

Today, an aligned culture is an organisation’s most critical driver of competitive advantage.


We recently conducted a research study to explore how unicorns companies harness culture as a driver of their performance. Unicorns are former start-ups that have been valued at US$1B+; they’ve disrupted industries, grown at breakneck speed – but most importantly, they’ve understood the importance of culture in building their brands.


Download our whitepaper to find out how they leverage culture to determine their success, and how you can apply key principles within your own organisation.

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