Knowledge Bank


Customer-Centric Trends Behind Winning Companies


Find out which companies are excelling at customer-centric communications, and how they are achieving it.

More than half (52%) of consumers say they’re likely to switch brands if a company doesn’t make an effort to personalise communications to them.

So what better way to demonstrate the value of marketing data insight and campaign automation in today’s customer-centric organisation than by looking at what unites the companies that do it best?

Download the whitepaper to find out which companies are currently excelling in this area, and how they are doing it.

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