Data-driven Customer Experiences in eCommerce
With the minefield that is customer data and the litany of tools out there that promise to ‘just work’ and deliver the experiences we all want – it is clear that a lot of brands don’t know where to start. That’s why, in this eBook, we’re sharing how you can make improvements using the data you already have, as well as look at what tools are worth investing in to improve understanding of your customer while elevating their experience
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