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Driving performance from dashboards

Merkle

This paper investigates the capabilities and enablers required to deliver performance dashboards, meaning businesses can deliver significant incremental performance gains throughout the organisation, while at the same time setting out a stall for stability in future growth.

In this paper, we explore the importance of low latency business intelligence reporting and visual analytics in driving value from Marketing activity. We will review the barriers to developing performance dashboards, and the Capabilities & Enablers to overcome these.

 

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