Compared to flashier channels like commercial advertising and social media, email might seem like an unlikely place to focus your marketing efforts. However, email not only produces the highest ROI, it is also consumers’ preferred marketing channel to interact with brands.
In order to help retailers make the most of this important channel, we have created an industry specific guide—Email Marketing for Retailers. In this ebook, we walk retailers through the ins and outs of an effective email program, including:
- Why messages get blocked from the inbox and how to protect your messages
- How to measure and improve your customer engagement
- Resources and tactics to keep your program best in class
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