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Enabling Performance Email At Scale

Merkle

Expectations of the customer experience a business can offer to consumers have never been so high. Enterprise-scale brands have a mammoth task in delivering a business-to-customer relationship that’s not simply functional, but personal. This is particularly the case where email is involved, as customers have busy inboxes and zero patience for content not precisely tailored to their circumstances.

Our latest paper, Enabling Performance Email At Scales, tackles this issue and provides actionable recommendations for how your brand can take a stride forward.

In this paper, you’ll discover how best to automate content, campaigns and data integration and how to streamline production and approvals workflows.

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