Knowledge Bank

Back

Enabling Performance Email At Scale

Merkle

Expectations of the customer experience a business can offer to consumers have never been so high. Enterprise-scale brands have a mammoth task in delivering a business-to-customer relationship that’s not simply functional, but personal. This is particularly the case where email is involved, as customers have busy inboxes and zero patience for content not precisely tailored to their circumstances.

Our latest paper, Enabling Performance Email At Scales, tackles this issue and provides actionable recommendations for how your brand can take a stride forward.

In this paper, you’ll discover how best to automate content, campaigns and data integration and how to streamline production and approvals workflows.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com. You can update your details and marketing preferences at any time by visiting your My Account page.

  • Please complete the form below to access the report
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.