Today, digital experiences are driven by the need to empower customers to do what they want to do, when and where they want to do it. With the explosion of available data and analytics, these experiences also need to be tailored to improve relevance. Download this white paper to learn why a DXP should be the foundation of your digital transformation strategy. You’ll also learn:
- About the tangible results of digital experiences, such as personalized interactions across all digital touchpoints
- The challenges businesses need to address, including multisite management at scale, data source integration, and delivering experiences that support the entire customer journey
- Why a content management system (CMS) should be the foundation of your DXP
*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email email@example.com. You can update your details and marketing preferences at any time by visiting your My Account page.