Evolving from campaigns to customer journeys
Consistent customer experiences deliver loyalty and value. In this paper, we unpack the benefits of moving to a customer-centric journey orchestration framework when compared to traditional channel-led campaigns, and highlight the key capabilities and their enablers required to achieve this.
In this paper you’ll discover:
- How to manage your audiences, journeys and decisions
- Solutions to common barriers to orchestration
- How journey orchestration delivered transformative customer value for a leading global insurer
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