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Evolving from campaigns to customer journeys

Merkle

Consistent customer experiences deliver loyalty and value. In this paper, we unpack the benefits of moving to a customer-centric journey orchestration framework when compared to traditional channel-led campaigns, and highlight the key capabilities and their enablers required to achieve this.

In this paper you’ll discover:

  • How to manage your audiences, journeys and decisions
  • Solutions to common barriers to orchestration
  • How journey orchestration delivered transformative customer value for a leading global insurer

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