Knowledge Bank


EX = CX2: Why employee experiences leaders excel at customer experience


The overwhelming majority of customer experience professionals agree that CX impacts business growth, and that customer expectations are at their highest ever. Now, for the first time, we can show how fundamental a role employee experience (EX) plays in CX.

In this report, created by Marketing Week in partnership with Zone and Cognizant, we demonstrate why brands which outperform their market are more likely than their mainstream peers to be focusing on EX and, as a result, more likely to realise its benefits for customers and their business. More importantly, we identify the steps outperformers are taking on EX today, offering the foundations on which to build an EX strategy to propel your businesses forwards.

Download the report to learn:

  • The key EX behaviours of leading brands
  • How these organisations are building a business case for EX
  • The positive impacts of EX on CX and business objectives

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