When Fenty Beauty launched back in September 2017, it made a huge splash in the beauty industry. Not just in terms of the quality and desirability of the products but its disruptive approach to inclusive makeup. The media sure feels Fenty has achieved this but how is the brand sitting with the people who matter the most – consumers. Download this mini-report on Fenty Beauty’s brand performance in the US to see just how much of a splash it has made.
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