The power to exceed expectations: Financial Services into 2022 and beyond report, produced by Econsultancy in collaboration with Tealium, is based on a survey of 302 retail banking and insurance executives in Europe with responsibility for their organisations’ marketing data and technology.
The study examines the challenges facing firms in the sector, which are set to add complexities when delivering market-leading customer experiences. By analysing industry leaders, the research illustrates what executives should do next to keep up with increasingly unpredictable market conditions and drive growth.
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