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GDPR Guide for Marketers: The Essentials

DMA. The Driving Force of Intelligent Marketing.

Created by the DMA, ISBA, and the Data Protection Network, alongside input from the ICO, this guide examines GDPR through a marketer’s lens. Providing careful navigation of key compliance points and practical case studies, the series supports business transition into our new data landscape, which aims to give people greater control over the collection and use of their personal data. Organisations that make data protection a core brand value in the years ahead will gain a competitive edge, and this gives them a framework for innovation and growth. Download the guide: begin increasing public trust and confidence.


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