Knowledge Bank


How CTV is shaping the future of content consumption


As the use of Connected TV devices have skyrocketed, understanding how consumer streaming behaviours have changed is crucial. Explore the IAS UK Streaming Wars report to get insights into:

The different devices consumers use to watch content
The reasons why consumers are willing to see ads to gain access to free streaming video content
How brands can tap into the biggest advertising opportunity today

Download our latest UK Streaming Wars research to explore how consumer behaviours have changed, what the future holds and how to better target consumers.

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How CTV is shaping the future of content consumption- IAS

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