Authentic communication from the C-suite has lost its novelty, but has it gained in prevalence? Beyond the CEO, is social communication now a tool around the board table more broadly? What works to attract and engage an audience? These are questions leaders and communicators, alike need to consider of which this report examines, through the lens of FTSE 100 executive directors.
*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email email@example.com. You can update your details and marketing preferences at any time by visiting your My Account page.