It is crucial that brand trackers collect consumer insights in an effective and accurate manner. One of the biggest contributors towards achieving this is through the design of the survey. At best, a poorly designed survey will only result in fatigue and frustration for the respondent who is committed to providing honest answers. However, a more likely and common outcome is that respondents lose interest in the survey, either responding with minimum effort or abandoning it entirely.
Learn why designing surveys for mobile is a vastly different exercise to that of traditional web-based versions and requires a fundamental rethink of the user experience to ensure results are valid and reliable.
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