Knowledge Bank


How to boost sales volume 3-8% with lower budgets


Brand preference has been disrupted by the pandemic, creating an opportunity for brands to acquire new customers and increase incremental sales volume. Promotional reward campaigns are an effective and efficient tool to achieve those goals, boosting sales by 3-8%. Even with slashed budgets.

Reading this paper, you’ll learn:

  • How promotional reward campaigns influence shopper behavior.
  • How to develop promotional products and campaigns that influence behavior and drive sales.
  • Why promotional reward campaigns should not be seen an additional marketing cost.
  • What to do with your marketing budget in coming year

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.

  • Please complete the form below to access the report
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.