Brand preference has been disrupted by the pandemic, creating an opportunity for brands to acquire new customers and increase incremental sales volume. Promotional reward campaigns are an effective and efficient tool to achieve those goals, boosting sales by 3-8%. Even with slashed budgets.
Reading this paper, you’ll learn:
- How promotional reward campaigns influence shopper behavior.
- How to develop promotional products and campaigns that influence behavior and drive sales.
- Why promotional reward campaigns should not be seen an additional marketing cost.
- What to do with your marketing budget in coming year
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