Knowledge Bank


How to build a social commerce and marketplace strategy to drive recovery and growth post-covid


Social commerce and marketplaces are playing an ever-increasing role in overall customer journeys. But the highly competitive nature of both means that brands need to get up to speed on content quickly and it’ll be imperative to grow internal talent and seek third-party support to fully evolve.

To help executives capitalise on these market opportunities, Econsultancy in partnership with ChannelAdvisor have published this whitepaper, packed with real-world case studies and data to inform the business case for investment, plus a five-step plan to direct strategies.

From reading this, amongst other things, you’ll be able to:

  • Fully appreciate the benefits of selling through social channels and marketplaces.
  • Understand the potential platforms you should be targeting and unique benefits of each.
  • Realise what convenience means to shoppers today and why it’s more than just a ‘Buy Now’ button.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.

  • Please complete the form below to access the report
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.