E-commerce has always required brands and retailers to evolve and adapt to updates in technology, industry influences and shifting trends in consumer behaviour.

But the global COVID-19 pandemic accelerated many of these changes, altered consumer behaviour and created waves of economic uncertainty that will continue to ripple for years to come.

As brands and retailers take a look back on the lessons learned from early 2020 and make plans for the months and years ahead, we believe brands and retailers of all sizes should take proactive steps toward making their online businesses as resilient as possible to unforeseen, disruptive forces — in whatever form they may come.

In this eBook, we cover:

• Changing consumer behaviour trends
• A framework for creating a strong, future-proofed e-commerce business
• Proven e-commerce best practices you can put to use during uncertain times

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