Knowledge Bank


How to Drive App Downloads & Lifetime Value for Apps


As lockdowns continue worldwide amid Covid-19, people are turning to their phones for entertainment. This has led to a rapid increase in app installs and in-app purchases. According to AppsFlyer, these verticals have seen tremendous growth: Streaming Apps, Health & Fitness, Finance, Food Delivery, Gaming, and Shopping.

With this change in consumer behaviour and an increased appetite for apps, it’s more important now than ever to distinguish your brand in an ocean of apps. The question is how do you find the right audience for your app efficiently and at scale?

That’s exactly what we cover in our latest webinar: Leveraging Discovery for User Lifetime Value: An Intro to Native for Apps + Fireside Chat with Health App Lifesum. We talk about how to meet your KPIs no matter where you are in the sales funnel, leading strategies for success by app type, and how to increase lifetime value. But don’t just take our word for it, you’ll hear from our client, Jamie Day, Performance Marketing Manager at Lifesum. Watch now to find out how Outbrain is driving app results like:

  • 30% increase in lifetime value for Gaming
  • 33% lower cost per install for Education
  • 46% lower cost per in-app conversion for Health & Fitness
  • 67% higher ROI for Lifestyle


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