Knowledge Bank


How to Drive Business Growth in the Feedback Economy


Connected to wide audiences and expressing opinions both online and off, customers today create the narrative. A company that responds to these many voices reaps benefits to its product, service and reputation.

Improving the customer experience is on the minds of many business leaders. Still, strategies remain hard to define and execution doesn’t always achieve the results expected. This needs to change.

In this eBook, we’re here to tell you more about the Feedback Economy, and the who, what and how of staying ahead of it. Whether your role is Marketing, CX, Market Research, Digital & Innovation, Product, or HR, we dive into what the Feedback Economy means for you and how you can best prepare for it by investing in strong CX, tying results to business outcomes.

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