This report from Influencer Intelligence explores the growth of purpose-driven marketing and brand activism, within the specific context of influencer marketing. It will look at how brands are collaborating with social influencers to help them champion or become advocates for social, economic, political or environmental change. The report will also provide practical examples of where brands have found success in influencer partnerships to drive purpose and in contrast, will consider how and when things can go wrong.
*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email email@example.com. You can update your details and marketing preferences at any time by visiting your My Account page.