For the majority of brands, media acts as a key communication touchpoint for their customers. Consumers view every interaction they have with a brand is part of their total customer experience, including digital media.
All businesses need to adopt a more personal approach to media, enabled by data. Only by adopting this approach in your media activation can you really start to deliver a coherent and consistent experience for the customer.
In our whitepaper you’ll discover the importance of personalised media in driving the total customer experience, why you should embed CRM principles in your media strategy and how a joined-up data approach will set your brand’s media apart.
We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email firstname.lastname@example.org. You can update your details and marketing preferences at any time by visiting your My Account page.