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Integrated media must adopt CRM principles to drive the total customer experience

Merkle

For the majority of brands, media acts as a key communication touchpoint for their customers. Consumers view every interaction they have with a brand is part of their total customer experience, including digital media.

All businesses need to adopt a more personal approach to media, enabled by data. Only by adopting this approach in your media activation can you really start to deliver a coherent and consistent experience for the customer.

In our whitepaper you’ll discover the importance of personalised media in driving the total customer experience, why you should embed CRM principles in your media strategy and how a joined-up data approach will set your brand’s media apart.

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