Not only is earned media a more highly trusted form of media, but it’s now possible to track and measure it in the way comms pros have been able to measure paid and owned media for years.
The key now is for comms pros to decide the right mix of paid, earned and owned in their overall strategy. It’s more important than ever that you and your team are using an integrated approach to your strategy.
The age of Earned Media Management is here, and we aim to show you how you can make the most of yours.
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