For the modern marketer, the impact of digital and the power of data are all-pervasive. In response to any question about how best to create relationships with customers and sell them products, the answer now is not “if” it is best to deploy a digital solution, it is “how.”
This report examines how marketers view the digital channel, how they assess campaign effectiveness, how they employ the abundance of data available and what they think of its quality, and how they expect digital marketing to evolve.
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