Introducing MarTech to streamline and automate processes can deliver competitive advantage and increase ROI. Teams are increasingly expected to manage the implementation and administration of tech systems. Not to mention making sure users adopt and adapt to new ways of working.
There are an estimated 7,000 MarTech products available at the time of writing and that number is growing. Increased choice, lower costs and access to open source options mean that finding and implementing the right tool can be a challenge for marketers.
In this ebook, we share with you how to manage change and make your next MarTech implementation a success.
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