Knowledge Bank


Managing Change: 10 Steps for a Successful MarTech Implementation


Introducing MarTech to streamline and automate processes can deliver competitive advantage and increase ROI. Teams are increasingly expected to manage the implementation and administration of tech systems. Not to mention making sure users adopt and adapt to new ways of working.

There are an estimated 7,000 MarTech products available at the time of writing and that number is growing. Increased choice, lower costs and access to open source options mean that finding and implementing the right tool can be a challenge for marketers.

In this ebook, we share with you how to manage change and make your next MarTech implementation a success.

We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.

  • Please complete the form below to access the report
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.