Knowledge Bank


Mapping Out the Customer Journey and Other Key Data Trends


Each year Apteco survey companies in the campaign management and customer insight space. We gain insight into some of the trends and strategies that are most important in the industry.

Over 270 marketers took part in this year’s survey, 60% work for organisations of over 250 people. And keeping it real-time meant keeping it real: with only moments to respond, the data they gave was at its rawest and most honest.

Respondents were evenly divided between techs and marketers – with, of course, a degree of overlap. So here it is: Apteco’s 2019 look at what’s trending in data.

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