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Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget


We are entering another period of economic uncertainty. Businesses are scrambling to prepare for this volatility. In general, leaders like to hold onto cash as a buffer during recessionary times.


By being strategic about where you spend your marketing dollars, you can maximize the spend you do have to generate the highest returns and position your business for a strong rebound.


Forward-thinking marketing strategies focused on your highest-performing channels will help you thrive during both booms and busts.


In this guide, we highlight the top marketing strategies during a recession and how to implement them. SEO and content marketing are the best places to invest limited resources during leaner times since they pay both short- and long-term dividends.


You can leapfrog ahead of the competition by focusing on building your organic presence when competitors are likely investing their limited spend in channels with diminishing returns.


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