Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre stage in driving performance and enabling brands to forge better connections with consumers.
In the Media Quality Report, IAS analysed over 1 trillion media quality metrics to reveal global performance benchmarks for ad fraud, brand risk, viewability and more.
Download the report and learn how the quality of your ad campaigns and inventory measure up to the latest UK benchmark!
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