Knowledge Bank


Mobile Growth in the Age of COVID-19


With an increase of people relying on apps for things like grocery delivery, health appointments, and an increase in activities like gaming and video apps being used, it’s little surprise that users are spending more time with apps overall. In fact, 51.7% of brands that participated in the 2020 Mobile Growth Survey reported an increase of users spending time in the app as a result of COVID-19, and 25.8% reported an increase of users spending more money in the app.

Download this Mobile Growth Handbook to gain:

  • 100+ tips to help marketing teams engage, retain, activate, and acquire app users in the time of COVID when app growth seems impossible
  • A data-driven view of the mobile landscape, including all the statistics you need to know to drive growth in 2020 and beyond
  • Mobile growth strategies from the world’s top brands
  • And much more

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.

  • Please complete the form below to access the report
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.