Modern, inclusive marketing – the COVID-19 response guide
In this time of increasing uncertainty and change, web accessibility and inclusive marketing is more important than ever before.
As organizations take steps to limit travel, cancel or postpone face-to-face appointments and replace in-person events with virtual ones, it’s vitally important that the information you produce online can be accessed and understood by every website user.
It’s also critical to ensure your communications don’t alienate or leave anyone behind, including the older population and those with literacy, language, and cognitive challenges.
In this short guide, we offer some easy-to-implement guidance for organisations to streamline their digital content into accessible, inclusive formats to benefit every online visitor.
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