Up to 80% of new products fail.
The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed.
There’s always risk when building a new product, but you can hedge your bets by understanding exactly what your customers’ expectations truly are at every step of the development process.
Get tips and real-world customer examples to help you understand how and why to test during:
– Early-stage discovery
– Development and pre-launch
Check out the report Testing at every stage of development from UserTesting.
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