Up to 80% of new products fail.
The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed.
There’s always risk when building a new product, but you can hedge your bets by understanding exactly what your customers’ expectations truly are at every step of the development process.
Get tips and real-world customer examples to help you understand how and why to test during:
– Early-stage discovery
– Development and pre-launch
Check out the report Testing at every stage of development from UserTesting.
*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email email@example.com. You can update your details and marketing preferences at any time by visiting your My Account page.