World-leading travel company TUI serves over 20 million customers across 180 regions through online and in-store channels. Last year, TUI’s digital team faced a problem. They knew anecdotally that improving online customer experiences led to more revenue – but they lacked a true measure.
This whitepaper reveals how a new scoring metric from Decibel enabled TUI to translate online experience into $30m revenue growth.
By reading the whitepaper, you will learn:
- How Decibel’s new conversion metric quantifies online experiences
- Why this metric enabled TUI to predict $30m annual revenue growth
- The way TUI rebuilt its conversion strategy around customer experience
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