Knowledge Bank


New Conversion Metric Drives $30m ROI for Travel Company TUI


World-leading travel company TUI serves over 20 million customers across 180 regions through online and in-store channels. Last year, TUI’s digital team faced a problem. They knew anecdotally that improving online customer experiences led to more revenue – but they lacked a true measure.

This whitepaper reveals how a new scoring metric from Decibel enabled TUI to translate online experience into $30m revenue growth.

By reading the whitepaper, you will learn:

  • How Decibel’s new conversion metric quantifies online experiences
  • Why this metric enabled TUI to predict $30m annual revenue growth
  • The way TUI rebuilt its conversion strategy around customer experience

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