“Consumer behaviors are changing at a previously unfathomable pace. This is especially true when looking at the blurring lines between on- and offline and the concepts of omnichannel marketing and “omnishopping.” How can businesses adapt in order to keep up? Our latest ROI Genome Intelligence Report, takes a closer look at what business leaders need to know as they plan for the future, and finds Brands measuring only a single channel are in danger of underreporting ROIs by roughly half.”
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