Knowledge Bank


Online, Offline, Integrated:The State Of Marketing In 2021


It has never been a more exciting time to be a marketer. From podcasts to print advertising, the options are endless. But which channels are suited to your budget and goals? And what do consumers pay attention to these days anyway?

Your marketing mix is like a cake. As a marketer, you are the chef who brings the ideal blend of the right ingredients together.

In this report, we will use exclusive data from Latana to dive into how Coca-Cola, McCoy’s, and the Co-op use different channels to achieve their brand goals and reach different audiences.

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