No matter where or how your customers encounter your products, they expect a great experience across channels. Managing that experience has become increasingly difficult due to a complex network of product data sources and channel destinations.
How can businesses keep up in an ever-evolving and increasingly competitive market?
Product Experience Management for Dummies is the most comprehensive guide on PXM to date.
You’ll get :
- Practical insights on how to craft compelling product experiences
- A step-by-step process to set your product data up for success
- Hands-on guidance on available software solutions and organisational tactics for a successful PXM upgrade
- A final checklist for truly effective PXM
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