As is often said, “necessity is the mother of invention”. When faced with unprecedented challenges, we frequently see innovation as a result. The same held true for the luxury retail sector over the past 18 months, with the global pandemic and major shifts in consumer behavior creating an entirely new set of challenges – and opportunities. In “Recovering from COVID-19: A Fresh Look for the Personal Luxury Industry”, we take a deep dive into the state of the industry today, as well as the five key drivers that will define tomorrow’s successful luxury brands.
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