Knowledge Bank


Relieving Data Deprecation And Identity Challenges



Data deprecation is going to completely upend digital marketing. Between privacy regulations and the removal of third-party cookies, it’s going to be difficult for brands to collect and activate data at scale. But amid the chaos, there are opportunities for brands and publishers to adopt privacy-by-design and embrace identity solutions that protect consumer data.

To help you prepare for what’s to come, Permutive commissioned Forrester to survey advertisers and publishers in the US and UK about their current data strategies and challenges.

The resulting study ‘Relieving Data Deprecation And Identity Challenges’ uncovers trends around identity in advertising today, and how the industry can rebuild itself for tomorrow.

Download the study to uncover:

  • The rate of adoption of first-party data by advertisers
  • Why direct partnerships with publishers can ease data deprecation and identity issues
  • How brands and publishers are putting consumer trust at the heart of future data strategies
  • Three ways to tackle data deprecation.

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