It isn’t about rolling out loyalty programs for keeping scores. It’s about rolling out customer experience rooted in data that influence customer loyalty and retention. In The Ultimate Guide to Launching or Rebooting Your Loyalty Program, we will cover a few important things your brand should consider whether you are taking the loyalty plunge, or revamping your existing strategy, including how to:
- Motivate customers to sign up
- Build the foundation of a great loyalty program
- Train your staff to champion your program
- Take advantage of your customer data
- Prevent backlash from loyalty program changes
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