Knowledge Bank


Sales Enablement Maturity Report 2020


In early 2020, more than 300 sales enablement professionals across company sizes, industries, and geographies contributed to a survey to gauge their overall sales enablement maturity. These survey responses, combined with other factors such as budget and formalization, determined an organization’s sales enablement maturity level: reactive, managed, optimized, or strategic.

The first annual Sales Enablement Maturity Report demonstrates the correlation of mature sales enablement strategies with improved business outcomes.

The report focuses on the following key areas:

  • Training & Onboarding
  • Content
  • Guidance
  • Engagement

Download the report today to find out where your organization falls in terms of sales enablement maturity and focus areas to invest in, develop, and prioritize as budgets get determined for the upcoming year.

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