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State of Sales Enablement 2020


For the sixth edition of the State of Sales Enablement Report, Sales Enablement PRO surveyed sales enablement leaders worldwide to learn how businesses are adapting to the health and economic challenges of COVID-19.

Gain timely insights about sales enablement, such as these high-level takeaways:

  • Growth and Adoption: In the past five years, the sales enablement function has experienced a 343% increase in adoption.
  • Virtual Enablement Platforms: In the face of COVID-19, sales enablement practitioners that leverage a sales enablement platform for their sales teams report win rates that are 7 percentage points higher than those that do not.
  • Customer Experience: Enablement teams that focus on enhancing the customer experience by enabling post-sales roles such as account management experience win rate improvements of 4 percentage points.

Download the State of Sales Enablement 2020 report today for insight on how leading companies are approaching their enablement strategy.

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