Knowledge Bank


The 2020 Digital Holiday Playbook

9 expert tips to win big with your 2020 digital holiday campaign.

Last year, holiday spending grew to $723 billion. This year, consumers are set to spend less due to the impacts of COVID-19. But, the biggest barrier to purchase remains – 46% consumers say that not knowing what to buy is the #1 stress factor during the holidays.

It’s time to get your digital strategy game plan ready to drive conversion, sales, and revenue? It requires tactical, imaginative, and conversion-minded action to achieve.

Download our Digital Holiday Playbook to learn how to step-up your holiday game plan.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.