Knowledge Bank


The 2021 Influencer Marketing Guide: How to Source, Optimize, and Measure Creator Content

Dash Hudson

It’s no secret that influencer marketing strategy is always evolving with the speed of social. Continuing to iterate on your influencer program is just as critical as choosing the right creators in the first place—and to do that, brands need up-to-date, accurate, reliable data. Shifting your approach to selecting and measuring creators is key to building an impactful strategy that drives real ROI in 2021. The link between top-performing creator content and commerce is stronger than ever. Leveraging new tools and features across channels and real-time data will differentiate your brand across marketing and e-commerce channels. Dash Hudson’s guide equips brands with an in-depth understanding of the current state of the influencer space and strategic initiatives to implement to set your influencer marketing program up for success in 2021 and beyond.

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