2020 was defined largely by pandemic-induced brand pivots and hastily produced ad campaigns attempting to reassure consumers that “we’re all in this together”. But as we enter 2021 and strive to return to some degree of normalcy, which marketing trends called forth by the “new normal” are set to stay, and which ones are temporary? From accelerated digital experiences to the rediscovery of creativity, here’s our high-level overview of how we see marketing evolving in 2021.
*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email email@example.com. You can update your details and marketing preferences at any time by visiting your My Account page.