Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more pertinent. That’s why we surveyed over 7,000 consumers in Europe on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.
Marigold’s latest research reveals what consumers in Europe expect from the brands they do business with online, the channels they prefer to connect on, what value exchanges elicit engagement and how they will amend their purchasing behaviour as we enter a predicted economic recession. The breadth of data combined with granular insights will empower digital strategists, marketers and decision makers to see the trends impacting consumer purchasing behaviour in Europe and how to deliver relationship marketing strategies that foster long-lasting connections between brand and buyer.
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