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The Fundamentals of Email Marketing

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Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). This guide lays out the foundation of email marketing, giving you the insight you need to understand how email marketing works. Download today to understand:

  • The most critical keys to email success
  • Spam filters and how to avoid hitting them
  • How to truly measure email performance

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