Knowledge Bank


The Fundamentals of Modern Marketing Mindset


According to our research, 74% of senior executives believe that mindset is more important to success than experience or specific expertise. And businesses which actively try to foster a strong mindset are 3 times as likely to have significantly outperformed their sector in H1.


To help you cultivate a marketing mindset as a foundation for career development, you can now explore our 10Cs framework which defines the specific characteristics that contribute to individual, team and organisational success.


  • The relationship between mindset and career performance.
  • The mindset characteristics needed to excel as part of a team and company.
  • What are the considerations for cultivating an organisational approach to mindset.

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