Has the Covid-19 pandemic fundamentally changed Marketing? Should brands be redefining their communication strategies and audience profiles, or simply layer a new understanding of consumer behaviour to their existing framework?
Streetbees’ latest whitepaper, The Future of Marketing, provides an in-depth discussion around key 2020 insights and trends including commentary from leading Marketing experts on how the pandemic has impacted different consumer industries.
Using data from its Covid-19 Human Impact Tracker, which collected over 100,000 conversation with its bees (users) across dozens of countries throughout 2020, Streetbees’ report describes how to build a direct and deeper relationship with different audiences, while creating a new understanding of the modern consumer.
*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email email@example.com. You can update your details and marketing preferences at any time by visiting your My Account page.