Knowledge Bank

Back

The Future of Marketing

Streetbees

Has the Covid-19 pandemic fundamentally changed Marketing? Should brands be redefining their communication strategies and audience profiles, or simply layer a new understanding of consumer behaviour to their existing framework?

Streetbees’ latest whitepaper, The Future of Marketing, provides an in-depth discussion around key 2020 insights and trends including commentary from leading Marketing experts on how the pandemic has impacted different consumer industries.

Using data from its Covid-19 Human Impact Tracker, which collected over 100,000 conversation with its bees (users) across dozens of countries throughout 2020, Streetbees’ report describes how to build a direct and deeper relationship with different audiences, while creating a new understanding of the modern consumer.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com. You can update your details and marketing preferences at any time by visiting your My Account page.

  • Please complete the form below to access the report
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.