Has the Covid-19 pandemic fundamentally changed Marketing? Should brands be redefining their communication strategies and audience profiles, or simply layer a new understanding of consumer behaviour to their existing framework?

Streetbees’ latest whitepaper, The Future of Marketing, provides an in-depth discussion around key 2020 insights and trends including commentary from leading Marketing experts on how the pandemic has impacted different consumer industries.

Using data from its Covid-19 Human Impact Tracker, which collected over 100,000 conversation with its bees (users) across dozens of countries throughout 2020, Streetbees’ report describes how to build a direct and deeper relationship with different audiences, while creating a new understanding of the modern consumer.

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