Knowledge Bank


The Importance of Visual Configurators in Ecommerce


59% of consumers think visual information is more important than textual information when making a purchase decision.

This is why Gartner anticipates a surge in usage of engaging, visual commerce strategies and capabilities like visual search and digital configurators as a key differentiator in the coming years.

A robust visual commerce strategy requires understanding its distinct advantages in helping consumers learn about products and connect with a business.

What you’ll learn in this ebook:

  • What is visual commerce – and how it helps both B2C and B2B businesses
  • Which types of visual commerce suit your businesses need best, including visual configurators, visual search, and more
  • 5 steps to a winning visual commerce strategy – and how to get it right the first time

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