Knowledge Bank


The Loyalty Paradox: How to Create Connected Experiences That Keep Customers Returning


Edit & Kin+Carta teamed with a leading market research agency to create and administer a survey focused on consumer behaviours. 2000 responders, split evenly between the US and the UK, answered questions related to loyalty, personalization, and customer experience.

The report is a vital tool for marketing organisations that are focused on utilising data as a strategic key to unlocking deeper customer relationships.

Discover insights including:

  • How personalisation should be incorporated as a core element of marketing strategy
  • The diminishing value in loyalty programs and sign up offers, and how to counter it
  • How Gen Z attitudes towards brands differ, and what they’re looking for


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