Knowledge Bank


The Personalisation Maturity Curve: How to reach 1:1 customer experiences


Personalisation has been much talked about over the last five years. But many companies remain challenged by the complexity and scale of the transformation required to make it possible.

As a leading personalisation platform provider, we wanted to help brands find a way forward. So we’ve developed The Personalisation Maturity Curve to do just that.

The Personalisation Maturity Curve and accompanying guide will help you:

  • Work out where you are on your personalisation journey
  • Identify steps to take to improve your personalisation
  • Understand how your personalisation measures up – are you an Experimenter, Challenger or Leader?
  • Please complete the form below to access the report.
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.